New attraction planned at Alton Towers
By Kerry Ashdown - Local Democracy Reporter 7th May 2026
Plans have come forward for a new attraction at Alton Towers.
Theme park operator Merlin's creative and project delivery team has submitted a planning application for new walk-through attraction building in the X-Sector, which is home to white-knuckle rides Oblivion and The Smiler.
Images on the council's planning portal show a single-storey building with no indication of what it will contain or how it will be decorated.
A design, access and heritage impact statement submitted as part of the application to the council said: "Although the elevations show a simple structural shell, this is intentional: final decorative theming will be added by the resort's creative team in accordance with the area's existing visual language.
"The design aims to reinforce the X-Sector's futuristic/industrial theme, reuse previously developed land, create a contemporary attraction without altering heritage landscapes (and) maintain a modest, subservient scale relative to adjacent rides.
"The development is proposed on the site previously occupied by the Enterprise ride within the X-Sector area of the theme park.
"The proposal entails a new single-storey enclosed walk-through attraction structure, with internal themed walk-through rooms and staff operational areas, (and) a reused queue line approximately 157 metres long within existing circulation space, respecting established tree canopies."
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