Swansway Motor Group, which has outlets in Stafford, has reported a profit before tax of £10.1 million in its annual financial results for 2025. 

This is a 30% increase in profits made in 2024.

One division that performed exceptionally well was Land Rover, where Swansway Motor Group's Stafford dealership is located.

The Swansway Motor Group Directors are delighted with the results which saw turnover increase by 2.5%, from £986 million in 2024 to £1.01 billion in 2025.

A strengthening of their balance sheet with shareholders' funds increasing to £69.4 million (from £69 million in 2024) and the EBITDA (earnings before interest tax and depreciation) rising from £19 million to £21.3 million.

The Land Rover division is based in Stafford (image via Livia Gregor)

Peter Smyth, Director at Swansway Motor Group said: "2025 was another good year for our dealerships and a real reflection of the hard work and commitment from our teams across the business. 

"We've continued to invest in our people, our locations and our customer experience, and it's fantastic to see that effort translate into such strong results.

"Despite challenges across the automotive sector, we've stayed focused on what we do best, offering great value, trusted service and a personal approach that sets us apart as a family business. 

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"Our Motor Match division has been a particularly pleasing performer, continuing to grow and connect with customers looking for quality used vehicles.

"We're pleased to see profits increase to £10.1 million, up from £7.7 million in 2024, alongside turnover growth from £986 million to £1,011 million. 

"It puts us in a strong position as we move into 2026, and we're excited to keep building on this momentum."